Reel Thanksgiving Challenge Yields Record Giving in BC’s Film & TV Community

October 19, 2016
Posted by: Leslie Wootton

Film & Television productions across British Columbia had a ratings war of a different kind as they lined up against one another in support of the Greater Vancouver Food Bank: The Reel Thanksgiving Challenge 2016. This year industry sponsors supported local productions together raising a grand total of $156,830.00 in funds and food for the Greater Vancouver Food Bank.

The 2016  campaign breaks all previous records and shows the great capacity for community awareness and giving across the production industry Here are the winning top 5 productions:

1. Arrow cash raised $33,735 food value $3,537.50 (1,415 lbs.) Total: $37,272.50

2.The Magicians cash raised $15,900 food value $1,027.50 (411 lbs.) Total: $16,927.50

3.Timeless cash raised $10,236 food value $2,830 (1,132 lbs.) Total: $13,066.00

4. Lucifer cash raised $9,933 food value $2,957.50 (1,183 lbs.) Total: $12,890.50

5. The Romeo Section cash raised $8,090 2016 Grand Totals: Funds Raised – $143,625! Food Raised – 5282 pounds at $2.50/lb. = $13,205!

Special thanks and honours go to the top 5 challenge winners: TV Series Arrow picked up this year’s industry win after pulling in an astounding $37,272.50 in funds and food donations, blowing away the competition.  Food Bank President & CEO Aart Schuurman Hess joined industry sponsors to present the winners with trophies and certificates of achievement on Wednesday October 19th.

Says the Food Bank’s Schuurman Hess, “We are excited that the film and television industry is again choosing to support the Greater Vancouver Food Bank through the Reel Thanksgiving Challenge. The enthusiasm and generosity of the various production participants is simply amazing, and will go a long way in making a difference to the lives of the 26,500 people we help every week.”

This year’s 4th Annual Reel Thanksgiving Challenge demonstrates the momentum of the initiative and fast growing engagement of the production community. The two-week fund and food-raising challenge eclipsed the previous three years’ efforts, injecting the spirit of competition and charitable fundraising into a very busy filming schedule. In 2015 the production community raised$87,133.50 in much needed funds and food; in 2014 $63,652.40 was raised; and in its inaugural year, the 2013 the total raised was $55,551.75.  Every year fundraising targets have been exceeded.

Along with the  film & tv productions that so generously contributed to the funds raised, The Reel Thanksgiving Challenge is supported by of the Directors Guild of Canada-BC District Council, IATSE 891, IATSE 669, Teamsters 155, UBCP/ACTRA  Canada Film Capital, CMPA-BC Producers Branch, Cool Air Rentals, Entertainment Partners Canada, Sunbelt Rentals, William F. White International, Sim Digital, Vancouver Film Studios, North Shore Studios, Bridge Studios, Western One, The Crossing Studios .

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